Case Studies
Showcasing successful pharmaceutical marketing and physician engagement campaigns
In-Feed Hosted Content Post - ADHD Education
Three take-home messages were drafted and presented as a sponsored post. It was presented on the G-Med platform as an "in-feed" post (plus routine promotion to the top of the feed) and placed the uniquely specialized feeds of PCPs, Neurologists and Psychiatrists in the EU 27.
Direct To Physician Email Campaign - Lung Cancer
Immunotherapy drugs are innovative treatments that helps the immune system work harder or make it easier for it to find and get rid of cancer cells. G-Med was tasked by one of its media buying agencies to deliver a geotargeted and specialty targeted digital campaign to EU Oncologists, in order to increase awareness
ASCO Mini Community
The American Society of Oncology (ASCO) Annual Meeting was virtually held due to the ongoing COVID-19 pandemic. Networking and in-depth discussions are very important during physical conferences and rather challenging to achieve in a virtual format. To combat these challenges, G-Med created an Interactive Mini-Community.