A webinar announcing new study results surrounding a ground-breaking treatment was in need of a practical way to drive quality traffic.

To reach Hematologists in selected European countries with standard, as well as Native In-Feed banner ads, to deliver a specific clinical message to promote a prescription medicine and increase website traffic.

A native, in-feed Hosted Content post was strategically designed to capture attention among rheumatologists.

G-Med hosted an interactive resource center during ASH 2023 to allow physicians to virtually connect 24/7, share, learn and participate in peer to-peer discussions, all while benefit from high quality ASH 2023 conference coverage.

The banner campaign was launched to the clients targeted oncology audience, segmented by physician geolocation and specialty (oncology) utilizing the spectrum of ad mixture placements on the G-Med platform.

In an effort to boost webinar sign-ups and direct traffic to a dedicated landing page, a strategic campaign was implemented targeting hematologists and oncologists.

Physicians actively participated in two sponsored posts on the issue, sharing their drug administration habits and protocols. The physicians also took part in a poll question which asked for how long they prescribed the drug as well as the noted side effects.

Pharma companies are continuously looking for new efficient channels to showcase their up-to-date congress content on a global level. At G-Med, physicians benefit from online global networking that can provide similar benefits to the networking in the physical conferencing.

In an effort to drive true awareness and deep interactive engagement around an innovative hematology treatment technology, G-Med implemented its “deep-dive” solution. This strategy, which is a 12-month tactic, involved identifying the world’s top KOLs in the specific disease area, conducting in-depth panels with them, and creating a dedicated group within G-Med’s physician-only platform to publish boost and monitor real deep engagement.

G-Med was consulted due to its wide range of physicians, with the ability to send targeted Bespoke email based on the physician’s location and unique specialty.

The participating physicians in a global microsite had the opportunity to open a dialogue with other experts while sharing knowledge and reviewing new information in the area of Pain Management.

Utilizing G-Med's proprietary first-party data ensured the delivery of the bespoke HTML email campaign reached the most relevant audience with outstanding precision.