top of page

Case Studies

Showcasing successful pharmaceutical marketing and physician engagement campaigns

Banner Ad Campaign Targeted to Global Oncologists

The banner campaign was launched to the clients targeted oncology audience, segmented by physician geolocation and specialty (oncology) utilizing the spectrum of ad mixture placements on the G-Med platform.

Banner Ad Campaign Targeted to Rheumatologists

The banner campaign was launched to the clients targeted Rheumatology audience, segmented by physician geolocation and specialty (Rheumatology) utilizing the spectrum of ad mixture placements on the G-Med platform.

In-Feed Hosted Content Post - ADHD Education

Three take-home messages were drafted and presented as a sponsored post. It was presented on the G-Med platform as an "in-feed" post (plus routine promotion to the top of the feed) and placed the uniquely specialized feeds of PCPs, Neurologists and Psychiatrists in the EU 27.

In-Feed Hosted Content Post - NSAID's

Physicians actively participated in two sponsored posts on the issue, sharing their drug administration habits and protocols. The physicians also took part in a poll question which asked for how long they prescribed the drug as well as the noted side effects.

Direct To Physician Email Campaign - Lung Cancer

Immunotherapy drugs are innovative treatments that helps the immune system work harder or make it easier for it to find and get rid of cancer cells. G-Med was tasked by one of its media buying agencies to deliver a geotargeted and specialty targeted digital campaign to EU Oncologists, in order to increase awareness

Bespoke Emailer Campaign – Webinar Recruitment

G-Med was consulted due to its wide range of physicians, with the ability to send targeted Bespoke email based on the physician’s location and unique specialty.

ASCO Mini Community

The American Society of Oncology (ASCO) Annual Meeting was virtually held due to the ongoing COVID-19 pandemic. Networking and in-depth discussions are very important during physical conferences and rather challenging to achieve in a virtual format. To combat these challenges, G-Med created an Interactive Mini-Community.

UEG Mini Community

Pharma companies are continuously looking for new efficient channels to showcase their up-to-date congress content on a global level. At G-Med, physicians benefit from online global networking that can provide similar benefits to the networking in the physical conferencing.

Microsite for CAR-T Therapy

CAR-T (Chimeric Antigen Receptor) cell therapy is a way to get T cells to fight cancer, by changing them in the lab so they can find and destroy cancer cells. The G-Med platform was contracted to help expand the knowledge of this novel therapy.

Microsite for Pain Management - Debating Long term use of NSAID's

The participating physicians in a global microsite had the opportunity to open a dialogue with other experts while sharing knowledge and reviewing new information in the area of Pain Management.

Native In-Feed Banners - European Hematologists

To reach Hematologists in selected European countries with standard, as well as Native In-Feed banner ads, to deliver a specific clinical message to promote a prescription medicine and increase website traffic.

bottom of page