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Bespoke HTML Emails - US Nephrologists

Background

To increase awareness and participation in an upcoming webinar relevant to nephrologists, a focused campaign was executed using G-Med’s Bespoke HTML Emails tactic. The objective was to provide crucial information and direct traffic to the webinar’s registration page, leveraging G-Med's precise targeting capabilities.

Target Specialties

Nephrologists in the USA

Project Description

Utilizing G-Med's proprietary first-party data ensured the delivery of the bespoke HTML email campaign reached the most relevant audience with outstanding precision. The campaign boasted a significant open rate and click-to-open rate (CTOR), indicating a high level of engagement and interest among the targeted audience. The email campaign, designed by the client and deployed by G-Med, was specifically tailored to catch the attention of nephrologists. This strategic use of bespoke HTML emails highlights G-Med's ability to facilitate an impactful campaign.

Results

Both the open rate as well as the CTOR were well within G-Med’s benchmarks for these relevant metrics which points at an overall impactful campaign.

21%

Open Rate

17%

CTOR

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