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Hosted Content - US Rheumatologists
Background
Recognizing the urgent need to raise awareness and drive physician engagement with a new medication in the rheumatology field, a targeted digital campaign was launched on G-Med. The campaign aimed to educate and disseminate the latest scientific data and study results to rheumatologists across the United States, ensuring high-precision targeting through G-Med's proprietary first-party data targeting capabilities.
Target Specialties
Rheumatologists in the USA.
Project Description
A native, in-feed Hosted Content post was strategically designed to capture attention among rheumatologists. The campaign achieved impressive delivery, with an amount of views which surpassed the guaranteed number, a remarkable engagement rate, which included views, video starts, hyperlink clicks, CTA button interactions, poll responses, and more. The post featured a call-to-action (CTA) button, an informative video, and a poll, collectively contributing to a high click-through rate (CTR). The post also garnered many votes in the included poll.
Results
The sponsored post exceeded the guarantees provided by G-Med prior to launch in all relevant parameters which contributed to an overall successful campaign.
5,192
The Hosted Content post gained a total of 5,192
views, exceeding the number of views
guaranteed to the client prior to launch.
36%
The Hosted Content post achieved a remarkable 36% engagement rate (made up of views, video start interactions, hyperlink clicks, CTA button clicks and poll votes).
0.42%
A total of 127 in-post hyperlink clicks were achieved via the CTA button included in the post,
resulting in a CTR of 0.42%.
