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Audio in Medicine: How Physicians Are Using Audio Content to Stay Informed in 2025

This white paper explores how physicians across the globe, through G-Med discussions and polls, are turning to audio content as a primary source of professional development.

Overview

Physicians today are busier than ever, partly due to the growing global shortage in HCPs. Their days are packed between managing complex clinical cases to juggling ongoing learning and administrative tasks. Audio content—whether in the form of podcasts, narrated clinical articles, or medical news briefings—has quickly become a practical solution for staying updated while multitasking.

This Whitepaper Includes:

  • Peer-to-Peer Commentary on Audio Content Consumption by HCPs


  • Empirical Observations from G-Med Discussions


  • Key Takeaways for Healthcare Marketers

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