What is G-Med’s Bespoke Podcast Tactic?

Introducing G-Med's Bespoke Podcast Tactic: Elevating HCP Engagement

In today’s evolving digital landscape, HCPs seek content that is not only informative but also engaging and easily accessible. Recognizing this, G-Med has launched its Bespoke Podcast Tactic, a powerful new solution designed to enhance HCP engagement by delivering targeted, high-quality audio and video content directly within its gated platform.

The Bespoke Podcast Tactic is an innovative approach that leverages the growing influence of podcasting to provide medical professionals with expert-driven insights. It features a single podcast episode hosted on the G-Med platform, where a medical commentator interviews a key opinion leader (KOL) on a relevant topic. This podcast is embedded within a sponsored post and strategically delivered to specific physician specialties and regions for maximum impact.

Key Features & Benefits

• Audio & Video Formats: The podcast can be created as an audio-only format or a video interview, catering to diverse consumption preferences.

• High-Quality Expert Insights: The KOL featured in the podcast can be sourced by G-Med or the client, ensuring expertise that aligns with strategic goals.

• Interactive & Engaging Content: Posts can include text, hyperlinks, infographics, polls, company logos, and call-to-action buttons for further engagement.

• Targeted Visibility: The podcast is shown only to the physician specialties and regions requested, ensuring the right audience hears the message.

• Guaranteed Exposure: Bespoke Podcast posts are native and in-feed, generating up to 30,000 physician impressions per month.

• Physician Interaction: Clients can enable or disable commenting, providing a unique opportunity for unbiased medical crowdsourcing, market research, or product feedback.

Exclusive Promotion & Engagement

To maximize the impact of each Bespoke Podcast, G-Med provides an exclusive in-house promotion package, which includes:

• Prominent banner pop-ups

• Newsletter promotion

• Automatic top placement in relevant feeds twice per week

• Guaranteed minimum views per post

Add-On Features for Enhanced Engagement

Clients looking to expand the reach and effectiveness of their Bespoke Podcast can take advantage of additional engagement features, including:

• Interactive Polls: One-question polls with multiple-choice answers, allowing physicians to weigh in on key topics.

• Teasers in G-Med’s Routine Newsletters: Additional exposure through textual callouts in newsletters sent to physicians.

• Unlimited Revisions Package: Ensuring the content is polished and meets the brand’s messaging needs.

Why Choose G-Med’s Bespoke Podcast Tactic?

With G-Med’s large audience of more than

1.5 million verified physicians across 160+ countries, this solution offers unparalleled access to HCPs in a trusted, professional environment. Unlike external podcast platforms, where content competes for attention, G-Med’s Bespoke Podcast ensures your message reaches the right audience, at the right time, with the right impact.

Get Started Today

G-Med’s Bespoke Podcast Tactic is the future of targeted HCP engagement. If you’re looking to amplify your brand’s message through expert-led podcasting within the world’s largest physician-only network, contact us at Contact@g-med.com to learn more.