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G-Med Beyond Retargeting- Omnichannel Experience
Background
An Unbranded HCP Disease Awareness Campaign for a well-known Asthma Treatment.
Target Specialties
GPs and Pulmonologists
Project Description
To drive unbranded disease education awareness in key European markets. The campaign ran within the endemic G-Med Platform, along with the G-Med Beyond Retargeting component. The goal was to achieve an omnichannel & GDPR compliant experience. The campaign ran on various social media platforms and on the general web.
The Beyond Complementary Offering
The retargeting campaign was run free of charge as part of our $15K for 15K retargeting impressions Beyond package that is offered with all unbranded Standard & Native Display Banner ad campaigns within the G-Med feed.
Results
G-Med’s ‘Beyond’ retargeting tool, along with great creatives, met the goal of 45k complimentary impressions as part of our $15k for 15k retargeting impressions offering, and even exceeded the initial goal by reaching 47k impressions off G-Med’s peer-to-peer platform.
47k
Retargeting Impressions
98
Retargeting Clicks
