top of page
.png)
DM’s (Direct Message)- Webinar Engagement
Background
A webinar announcing new study results surrounding a ground-breaking treatment was in need of a practical way to drive quality traffic of interested physicians from a specific target audience.
Target Specialties
GP’s & Oncologists within EU4 markets.
Project Description
The Text within the DM’s (Direct Message) were specifically designed to generate interest among the targeted HCP’s and provide preliminary information about the treatment discussed at the webinar; all for the sake of ensuring informed HCP’s would engage within the webinar sign-up page.
Conclusion
The target audience picked for this campaign proved to be highly engaged, and this was demonstrated via the reporting data of this activity, showcasing an impressive 41% overall engagement rate.
bottom of page