How physicians want to receive information from pharma?

February 3, 2019

A recent global survey conducted in G-Med Global Physicians Community, asked physicians: "How do you prefer to receive information from pharmaceutical companies?"

 

The survey was answered by physicians from 25 countries and revealed that: 42% of the physicians would prefer receiving information using objective clinical information presented by KOLs, along with a peer-to-peer discussion.

27% would choose face-to-face meetings with pharma marketing agents, 21% prefer meeting only on conferences and professional training, and 10% want to receive digital information using banners and newsletters to their e-mails.

 

 

 

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