See this great article ! exactly the value G-Med provides today to its clients.
"Digital Opinion Influencers (DOI) outreach must be integrated into the relationship building functions and processes within the organization. Our most successful clients have integrated HCP DOI management within the global and affiliate medical function. These clients have taken steps to integrate DOI activity into customer profiles to provide valuable actionable data to front-line sales, Medical Science Liaison. Furthermore, they have developed new processes for engaging with DOIs in real time and working them in an educational, support, research and advisory capacity".