Digital Health and Pharma: The Beginnings of a Great Relationship?

August 24, 2017

“Start-ups have been able to generate impressive results in pilot or early commercial experience as they are able to engage deeply with the customer, identify insights and learnings and rapidly incorporate [them] into their solution.  However, expanding it to a wider patient group or geographic scope, for example, has been challenging.


 Pharma needs to decide if they are willing to accept greater risk, and partner early with start-ups to refine solutions and business models, or prefer to see solutions validated before meaningfully partnering.”






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