The Evolution Of Digital Marketing To Physicians

Peer influence among physicians is very dominant in physicians disease management and prescribing preferences. Physicians prefer to get information on their own terms, in the most trusted ways. 

The digital marketing tools for pharma have been evolved from one-way communication websites to two-way communication, closed communities for physicians only, that create more influence on physicians' clinical and prescribing habits.

Global peer-to-peer discussions communities, allows pharma marketers to access & engage effectively with their target audience by using KOLs to deliver clinical information and create product traction.