Social Listening- Pain Management

Background: Some issues that surface during pain management treatments using anti-inflammatories are the appropriate length of the treatment and how to monitor potential adverse effects.  The most effective way to gain insight into these issues is to gather real-world data and insights from physicians' vast experiences. 
 

Target specialties: Pain management specialists, Rheumatologists, Orthopedics, and PCPs. 


Project Description: Physicians were encouraged to share their experience, views, disease management habits and prescribing preferences through encouraging questions posed by KOLs. Polls inquiring into physicians preferences were posted by leading voices in the field, together with discussions aimed at creating organic, real-world data. 

Results

The client acquired new and authentic data-driven insights and information. The information was essential for the client to launch a new set of field tactics.