NSAIDs- KOL Sponsored Post
Background: NSAIDs are usually prescribed to patients for a period of 7 to 10 days. In light of a new study that shows high safety coefficients in long-term NSAIDs administration, G-Med was asked by one of its clients to raise awareness about the findings as well as to gain insight into the physicians' decision-making process.
Target specialties: Pain management specialists, Rheumatologists, Orthopedics, and PCPs.
Project description: Physicians actively participated in two discussions on the issue, sharing their drug administration habit and disease control. Questions such as for how long they prescribe the drug and which effects were observe were raised. They also took part in the poll with questions raised by a KOL from the field.
High engagement rate (35% monthly) by voting and commenting was achieved. An increase in physicians' willingness to use NSAIDs in long-term administration was reported following a detailed survey.