Case Study - ASCO 2020 Mini-Community on G-Med

Background: The American Society of Oncology (ASCO) 2020 Annual Meeting was virtually held this year due to the ongoing COVID-19 pandemic. Networking and in-depth discussions are very important during physical conferences and rather challenging to achieve in a virtual format. For solving these challenges, G-Med has created the first-ever Interactive Mini-Communities for Conferences.​
The Mini-Community on G-Med is an interactive resource center that allows physicians to connect in real-time and discuss conference-related topics while benefiting from high-quality conference coverage.


Target specialties: Oncology & Hematology Experts


Project Description: G-Med has used its 40,000 reach oncologists and hematologists from 120 countries, in order to create a mini-community for the ASCO 2020 conference. This interactive resource center allowed physicians to virtually connect, share, learn and participate in peer-to-peer discussions and benefit from the high-quality ASCO 2020 conference coverage.