Advertising Campaign- Lung Cancer

Background: Immunotherapy drugs are innovative treatments that help the immune system work harder or make it easier for it to find and get rid of cancer cells. G-Med was tasked by one of its clients to deliver a geotargeted and specialty targeted digital campaign to EU oncologists in order to increase awareness and site traffic to an Immunotherapy drug that is indicated for patients with locally advanced or metastatic NSCLC after prior chemotherapy.

 

Target specialties: EU Oncologists

 

Project Description: A combined Direct Email campaign and In-Feed Post-Banner campaign was launched to a targeted audience ( EU Oncologist).

Oncologists were segmented and targeted to receive direct email campaign- this campaign used EBM information and client's content as well as In-Email and In-Feed scientific teasers to create more product traction.

The Post-Banner campaign included: Geotargeting & Specialty targeting of EU oncologists to get In-Feed post-banners for maximum exposure, Manual banners- no broken or frauded adds (Higher ROI- Viewed by humans only -no bots clicks), In- feed Scientific banner teasers

Results

Overall metrics and impact got above industry average results thanks to the highly engaged community and to the targeted audience, which led to high-quality traffic to the client's website.

Direct emailer Open Rate : 28%  , CTOR (Click Through Open Rate) : 4.5%

In-Feed Post-Banner Campaign resulted in  0.3% CTR