Sponsored Post - ADHD Education
The sponsored post showed impressive exposure parameters—over 10,000 physicians from 22 countries engaged in different levels (comments, poll voting, viewability etc.). The results exceeded the original target goal by 25%.
Background: Adults suffering from Attention Deficit Hyperactivity disorder (ADHD) can have major socioeconomic disadvantages, such as lower levels of education, higher levels of unemployment, and substance abuse. When untreated and undiagnosed, it can have a negative impact on both the individual and society at large. A new multinational clinical trial, therefore, aims to estimate the prevalence of adults suffering from the condition across European countries. One of the ways proposed was through digital exposure, where a greater number of possible undiagnosed cases can be reached.
Target specialties: PCPs, Neurologists, and Psychiatrists in EU 27.
Project Description: Three take-home messages were drafted and presented as a sponsored post. It was presented on the G-Med platform as an "in-feed" post (plus routine promotion to the top of the feed) and placed the uniquely specialized feeds of PCPs, Neurologists and Psychiatrists in the EU 27. The sponsored post included links to the original trial results, in addition to a poll question. The poll question was first and foremost engaging to physicians, but more than that, was used to evaluate physicians' views and management options based on the materials presented in the sponsored post. The sponsored post also allowed for commenting below the post. This provided the opportunity for physicians to engage not only with the posts content but also with each other in a peer-to-peer fashion, which created maximum engagement with the presented material.